About 10X Better Lawn & Landscape Inc.

10X Better Lawn & Landscape Inc. was founded on a simple belief: outdoor services should be reliable, professional, and delivered at a higher standard.


In 2019, James Storm began performing property cleanups and mowing services for a local rental property management company. What started as a small opportunity quickly gained momentum as satisfied customers began referring friends, neighbors, and local businesses. Through consistent results, strong work ethic, and a commitment to quality, the operation organically grew into a trusted and thriving local service.


In 2022, the company was officially rebranded as 10X Better Lawn & Landscape Inc., reflecting a clear vision — to become a premium lawn and landscape provider serving Hobart, Indiana, and the surrounding communities. The focus was never simply growth, but continuous improvement: better communication, better systems, and better results for every client we serve.


By March 2024, increasing demand led James Storm to transition into the business full-time, overseeing multiple crews dedicated to delivering dependable, high-quality services throughout the region.


In September 2025, James Storm brought Julian Irolla on as a partner, adding decades of hands-on landscaping experience and extensive project management expertise. His leadership further strengthened operations and expanded the company’s ability to deliver consistent, professional results at scale.


Today, 10X Better Lawn & Landscape Inc. proudly provides:


As we continue expanding our turf management division, our mission remains unchanged: delivering measurable results, clear communication, and dependable service that protects and enhances your property investment.


Our mission is simple — to leave every property looking 10X Better while building long-term relationships rooted in trust, consistency, and excellence.

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Why Homeowners & Property Managers Choose 10X Better

Choosing a lawn and landscape company is about more than who shows up — it’s about who you can rely on season after season. Our clients choose 10X Better because we focus on the details that matter most:

  • Professional Communication: Clear expectations, proactive updates, and responsive service you don’t have to chase.
  • Reliable Scheduling: Dedicated crews and structured service routes ensure consistent, dependable visits.
  • Results-Driven Turf Care: Our fertilization and turf management programs follow proven agronomic practices tailored specifically for Northwest Indiana lawns.
  • Experienced Leadership: Decades of combined field and project management experience guide every service we provide.
  • Year-Round Property Solutions: From mowing and landscape improvements to winter snow and ice management, we simplify property care with one trusted partner.

Our Process

Great results come from a clear and consistent process. Our approach ensures every client receives organized, professional service from the first conversation through long-term property care.

  1. Request a Consultation: Reach out by phone or online to discuss your property and service needs. We gather initial details and schedule an on-site visit when appropriate.
  2. Property Evaluation: We assess your property’s condition, goals, and challenges — whether related to turf health, maintenance requirements, or improvement opportunities.
  3. Customized Service Plan: You receive a clear, straightforward proposal tailored specifically to your property, outlining recommended services and expectations.
  4. Professional Service Delivery: Our trained crews perform services using professional equipment, proven methods, and consistent quality standards.
  5. Ongoing Care & Improvement: We monitor results over time, adjust services as needed, and help continually improve the health, appearance, and value of your property.

A Company Built on Trust

We understand that inviting a contractor onto your property requires confidence. That’s why 10X Better Lawn & Landscape Inc. operates with professionalism, transparency, and accountability in everything we do.


When you work with us, you can expect:

  • Licensed and insured professionals
  • Uniformed crews and professional-grade equipment
  • Clear proposals and honest recommendations
  • Consistent service standards at every visit
  • A locally owned company invested in the Hobart community


Owners James Storm and Julian Irolla remain actively involved in daily operations, ensuring the values the company was built on — reliability, craftsmanship, and strong customer relationships — remain at the center of every project.

Our Commitment

Your property is both an investment and a reflection of your home or business. That’s why we approach every service with attention to detail and a commitment to doing things the right way — not the easy way. Whether maintaining your lawn, improving your landscape, strengthening turf health through fertilization, or keeping your property safe during winter conditions, our objective remains the same: Deliver a service experience that is truly 10X Better.

Get Started Today

Ready to experience the difference? Contact our team today to request a quote or schedule a consultation and discover how 10X Better Lawn & Landscape Inc. can help your property look its best year-round.